An Integrated Electronic Ad Mail Solution for Small Business

Reach 10,000 of your best prospects for as little as $300 per month!* *Includes $100/mo service fee, based on a 6 month contract. One-time $150 set-up fee additional. Creative services additional per individual quotation. > Features & Benefits > Electronic vs. Print Campaign > Electronic Ad Mail Sample Mark Alexander Company offers an affordable, end-to-end solution for small businesses seeking a single-source with both the marketing skills and technical experience to implement and manage their Ad Mail campaigns. An Electronic Ad Mail Solution for Small Business Take a behind the scenes peek at our integrated electronic Ad Mail (hereafter, Ad Mail) solution where we reveal many elements and issues of the Ad Mail process. We also list the features and benefits of Ad Mail, and compare costs between an Ad Mail campaign vs. a standard, direct mail print campaign. Finally, we'll illustrate the step-by-step process of our unique service as implemented for a small business. I. Introduction to Ad Mail Ad Mail refers to graphic-rich advertising messages sent to a list of e-mail addresses. Ad Mail can look like web pages, print ads, newsletters, catalog pages and other forms of direct sales messages. They function like web pages in that they offer links to additional information. With the stunning growth of the internet, Ad Mail has emerged as one of the hottest mediums in advertising today. This method of interactive advertising may soon surpass the "old-school" style of internet banner advertising, and perhaps direct mail marketing (via post) in popularity. That's because Ad Mail meets all the criteria for effective marketing at a fraction of the cost of these other methods. In addition, Ad Mail is more targeted, personal, timely, and easily tracked for analyzing ROI (return on investment). We offer small business an end-to-end solution Our service is best suited for small companies seeking a single-source solution for Creative Services, List Management and Ad Mail Distribution. To accomplish this, we combine our impressive service capabilities with an ASP (Application Service Provider) to supply all of our technology needs. The ASP provides server, software and system administration for the critical functions of list hosting, distribution and security. The most remarkable benefit of our services is our ability to offer even the smallest company a professional and affordable solution. No resource-consuming investment in personnel or equipment is required to implement and manage a secure, sophisticated marketing program. In fact, our customers maintain complete control of costs since our services are based on "pay as you go" CPM (Cost Per Thousand) distribution rates. II. Creative Services, List Management and Related Services Our Ad Mail menu of Creative Services includes marketing strategy, layout, design, copy writing, artwork and authorship of html (hypertext markup language) coded messages. List Management and Distribution Services include capturing the e-mail list into a database, testing, and final deployment of advertisements to the database. The deployment process Once an advertisement has been created, sending it is a simple process whereby it is quality tested and then distributed to your list of e-mail addresses. Properly coded Ad Mail requires only slightly more time to open than standard, text-only messages. Our service is compatible with virtually all e-mail displays. Because mailing costs are not solely based upon the total number of messages sent, but by their file size as well, you will be pleased to know we do not bundle images with the text part of the message. Instead, we include path code that points to the images which reside on a separate server. When a recipient opens their email, the images needed appear seamlessly with the Ad. The result is a reduction in file size by up to 90%. A truly added-value service, this is something our competition will not always tell you, because with many ASPs, the larger the file size of a message, the more you are charged for distributing it. III. Establishing a Mailing List What a difference a list makes The most critical element of any Ad Mail campaign is to establish a mailing list of high quality. That's why our service helps you build your OWN database. We do not rely upon the use of purchased mailing lists or engage in mass e-mail campaigns known as "spam". Spam seeks to carpet bomb e-mail addresses for the sake of capturing incremental sales. Spam is annoying, de-personalizing, and must be avoided by reputable firms. Effective Ad Mail marketing, on the other hand, seeks to establish an ongoing dialogue with one's best customers and prospects in a voluntary membership program known as "Opt-in/Opt-out". In an Opt-in program, the owner of the e-mail address has complete control over his or her membership. Contrasted to spam, Opt-in members are tolerant to receiving repeated messages from a business, since members can remove (or re-enter) their names from the database at any time. Well timed and well executed Ad Mail keeps the relationship with your members alive while waiting for them to purchase your goods or services. With spam, ads are sent unsolicited, and usually discarded without a second thought. Collecting e-mail addresses The easiest way to collect e-mail addresses is to encourage customers and prospects to visit your website and join your e-mail membership program. Drive them there through your current advertising program, whether it's print, radio or TV. If you're a retailer, use in-store displays to remind them to visit your website. Ask for their e-mail address at the cash register, offer them a coupon in exchange for their address, or leave a sign-up book at the check-out counter. On your website's home page, the sign-up form includes a simple call to action such as "Join Now for Special Offers", along with a "text field" for typing in the address, and a "submit" button. When the submit buttom is clicked, the address is transferred to a secure file established exclusively for you. Duplicate entries and invalid addresses are automatically deleted from our server. After enough e-mail addresses have been collected in your database, you are on your way to implementing a cost-effective Ad Mail campaign. IV. Business Philosophy and Privacy Concerns Our Ad Mail service is an integrated, end-to-end solution for small businesses seeking a single source for both the marketing and technical experience to implement and manage their Ad Mail campaigns. As a marketing communications and advertising company, our goal is to offer services that enable your bottom line. Our Ad Mail solution is just one of the many services we offer to help you meet your business needs. Quality assurance We do not sell your list to other parties, nor do we engage in third party advertising. Your list belongs to you and is completely portable. In fact, upon request, we can export your entire database and provide it to you without delay. Conversely, if you wish to expand your list, we can import additional e-mail addresses into your database with ease. In addition, for quality assurance purposes, we do not "batch process" your e-mail messages with other customers' mail. Each customer has an individually maintained account created for their database, and any messages we distribute to your list are sent independently of any other customer's list. You will have peace of mind knowing that we take every precaution to maintain the integrity of your mailings. Contact us today Don't lose your best customers and prospects to competitors who have discovered the many advantages of marketing with Ad Mail. Jump start your advertising efforts today with an affordable and effective Ad Mail solution. Click here for a free quotation.

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